This helps to save consumers' shopping time and satisfy them. Products are categorized based on similarities in consumer preferences, target audience, seasonal or occasional and convenience categories. And sure, it can be challenging to determine which category-wise products will attract customers and improve sales.Ĭategory management is an assortment of items, that help customers find appropriate substitutes for each other.

The store layout, visibility and display, price and promotion, and persuasion - these are the pillars of good category management in the retail business. For store retailers, balancing the right products with strategic thinking makes the best solution to boost profit margins.